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The inspiration for the BMW Roundel came from BMW's aircraft legacy

The company traces its origins to 1913, when a Bavarian named Karl Rapp began an aircraft-engine shop in Munich named Rapp Motoren Werke. In 1917 Rapp resigned and the company, led by Austrian engineer Franz-Josef Popp, changed its name to Bayerische Motoren Werke. That same year chief engineer Max Friz designed the company's first aircraft engine, the six-cylinder Type IIIa, which created strong demand for BMW engines.

During World War I, BMW aircraft engines founded a tradition of excellence and reliability. It was Baron von Richthofen, the "Red Baron", who praised the BMW engines that powered the legendary Fokker Triplane of 1917. In 1919 an aircraft fitted with a BMW engine gained the world altitude record